What Makes a Good Blog

Writing a blog post is a little like driving; for months you can learn the code of the highway (or read articles advising you how to write a blog post), but nothing can brace you for the real thing like getting behind the wheel and hitting the road. Or anything.

Now that I’m done mangling this complicated metaphor completely, let’s get down to business. You know that to grow your business, you need to start blogging but you don’t know how. In this post, I’ll teach you in what makes a good blog that readers would actually want to read. Okay to go? Let’s kick off.

Good Niche

Niche blogs are the ones that develop content inside a community based on the interests of the community. Writers tackling the relevant issues and subjects within their community are typically valued for what they do by their peers. A good example of niche blogging is Social Media Explorer, a web site devoted to investigating trends and disseminating social media knowledge and how it can be used for public relations and marketing in the modern world. Creating a niche helps you push your blog a lot of fuel because there are hundreds of thousands of potential topics in any niche. The major blogs know how to take advantage of that.

Magnetic Headline

If you’ve ever met investors and made an elevator pitch— a fast two-minute explanation about your business— you know the aim isn’t to get money right then and there, but to provide enough details that investors will want to learn more.

That is, it has to be magnetic— it has to pull people in.

Often adding dramatic words to the headline will lend it the essential magnetism. In other ways, the information that you are providing would be enough of an attraction on its own. Even if you deliver great content, however, spice up your headline with a word or two that will catch readers and make it stand out. People are motivated by their emotions and take action.

Be Strategic

Great blogs are going to post constantly, analyzing every article to figure out what’s working for them. It takes time to do that so don’t give up. Keep going and tweak what you do-we hear it all the time, but patience always pays off.

Just think about the audience you’d like to draw before you publish. What do they want and what makes them appeal? If you have a specific audience–including computer programmers who enjoy banana smoothies–that will depend on what type of article you publish, including style and content. Try to make your posts related, personalized to the readers you like.

Finally, learn the difference between seasonal and evergreen content, just a little bit of marketing jargon for you. Seasonal blog posts are timely–they draw on current news and can be a perfect way to tap into a popular topic that is trending.

By comparison, evergreen posts are valuable articles that remain relevant for a longer period of time and have a longer shelf life–e.g. the’ how to’ guides. These are useful for SEO, and can be reused over and over again. A strong blog should strike a nice balance between these two content types.

Informative Body

The body is Your blog post’s “meat and potatoes.” It can be about anything — from fresh, incisive insights that will revolutionize the reader’s life or business to an amusing story of what happened to you yesterday on the way to work. If you are building your authority, you’re likely to want to write one kind of post; if you’re trying to develop a personal relationship with your prospects, you’re going to want to write another kind of post.

As I mentioned earlier, the old rule suggested you had to include a sufficient number of keywords in the body of your article; but, recent experience and studies have shown that use and quantity of keywords is far less important to Google today. Google’s algorithm now is smart enough to understand what you’re blogging about and to correctly filter your posts for searches. So, if you do a good job explaining your subject, Google will understand; you don’t have to use robotic keywords to riddle it out.

Quick and easy to read

Just because something is short does not mean readability is easy. Cutting content into sections and lists make posts easy to skim. In fact, I’m going to bet most people reading this post will skim the bold definition for each point and read the descriptions for the points they don’t see. If I’m wrong and you’re reading word for word every single point, proof with a comment.

Using image efectively

Publishing for the site is a completely different animal than printing People just actually don’t have the time, desire, or ability to concentrate on lengthy blog posts without some visual stimulation. Even a well-formatted, text-only blog post is likely to send the reader screaming back to Reddit or Twitter in a matter of minutes, which is why it is so important to include images in your posts.

Relevant Internal link

Do you like free advertising? We all do that, right? This is one reason why every new article you write should include links to other posts on your blog. Would a real estate salesperson give a prospect just one space from a house? Of course not and remember, one of the main goals is to get people around your website to stay around.

Furthermore, internal links were always considered good for SEO. I assume they help the SEO as they increase the number of pages per visit and the number of visitors to your site is increasing. I don’t believe the mere fact that you include a link is very significant; what’s important is that people see the link as relevant to their visit, click on the link and spend time on the page that occurs.

Share the article

You did all the hard work, you wrote the content and it looks great so make sure you share it! Don’t be afraid to shout about your social media blog, start a conversation by asking for feedback from people and listening to their opinions.

(Source: clearlypr.co.uk, wordstream.com, expresswriters.com, forbes.com, and contentmarketinginstitute.com)

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